Coles launches own

Jun 09, 2024

Coles has launched a diverse range of own-brand bakery products in new pack designs ahead of Christmas festivities.

The Coles Christmas range now boasts 20 new own-brand bakery products that have been carefully crafted by product developers.

GM of bakery, Kate Roff, said the retailer is “proud” of this range and to be offering customers a variety of traditional and new products.

With customers expected to purchase more than 10.8 million little pies this Christmas, the retailer has launched a mini fruit mince pie nine-pack which features a Christmas tree design on top as well as a regular fruit mince six-pack.

Meanwhile the Christmas Pudding – made with vine fruits, hints of citrus, mixed spices and a dash of brandy – will be available in both 110gm and 700gm packs.

“We just had to let our customers try them as soon as possible, we know they love to try these in the months leading up to Christmas and this early range can help people stagger their costs leading up to the big day as well,” said Roff.

Other highlights from the range include: